Marketing & Visibility
Your book, at city scale.
Large-format billboard campaigns, designed, planned and produced to put a book and its author in front of the public.
- Digital billboards
- Static boards
- Street & transit
- Campaign creative
A billboard does one thing: it makes a book impossible to miss.
Outdoor advertising works in seconds. We design billboard creative around the cover and one clear message, then plan and coordinate the campaign so it appears where it will be seen.
Part of Marketing & Visibility
The board
One cover. One line. Seen in seconds.
- 01The cover, large
- 02One clear message
- 03Readable at a distance
- 04Where to find the book
What we handle
Billboard Campaigns, in full.
- 01
Campaign planning
Goals, timing and formats chosen around your book and its launch.
- 02
Creative & artwork
Billboard designs built from your cover and title, readable at a glance and at a distance.
- 03
Formats & specifications
Artwork prepared to each board’s size, resolution and safe-area requirements.
- 04
Placement coordination
Working with media owners on locations, dates and booking details.
- 05
Production files
Final, print- and screen-ready files delivered on schedule.
- 06
Campaign photography
Photographs of the live board for your press kit, website and social media.
How it works
- 01Brief
The book, the message and where you would like it seen.
- 02Creative
Billboard designs presented and refined with you.
- 03Placement
Formats, locations and dates confirmed with the media owner.
- 04Live
The campaign goes up and is captured for your channels.
- Book Promotion & MarketingPromotion, social media marketing and targeted campaigns that help readers find your book.
- Author WebsiteA considered online home for the author and every book.
- Web & Social MediaAn author presence across the web and social platforms, with content made for each.
- PodcastsPodcast guest appearances and production of an author-led show.
- TV InterviewsPreparation and positioning for television and broadcast interviews.
- Book FairsRepresentation and presentation of your book at book fairs and publishing events.
Billboard Campaigns
Let’s make your book impossible to miss.
Tell us about your book and what you’d like it to achieve. Our team will get back to you.